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How to be Remembered by Positively Disrupting People's Day

Getting the attention of high-level leaders in 2026 feels like shouting into a void of endless notifications and AI-generated noise. 

Marketing expert, author, and speaker Tony argues that the most effective way to be heard is to change the medium entirely through "positive disruption." While digital messages are deleted with a single swipe, physical touchpoints like greeting cards and small gifts create a "high-touch" experience that people actually value. 

Tony shares a perfect example of this in action: sending a simple card to the head coach of the Pittsburgh Penguins hockey team, which sparked an ongoing correspondence that never would have happened over email.

When you use digital and physical tools in tandem, your communication stops being another task for the recipient and starts being something they genuinely look forward to receiving. People don't throw away a thoughtful card; they keep it on their desks because it is unique in a world of digital clutter. 

This strategy isn't just about being different, it's about being human in a way that creates lasting impact and builds real community.

Listen to the full story on Soundcloud: 


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