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It’s January. The holiday rush is over, bank accounts are drained, and for most entertainers and event professionals, the phone stops ringing. It’s the dreaded "slow month."
While your competition is desperately sending out cold pitch emails that get deleted within seconds, imagine having a calendar so full that you’re clearing $10,000 in income while others are struggling to book a single gig.
Even better, imagine landing a life-changing $200,000 contract not by begging for work, but by saying "thank you."
It sounds like magic, but for entertainer Jeff E., it’s just smart business. He discovered that the key to unlocking massive success isn't pitching; it’s genuine connection and appreciation.
Here is exactly how Jeff describes his game-changing approach, in his own words:
I landed a $200,000 contract and booked 4 shows in a slow month!
I did a lecture at a place called Magic Castle in Hollywood, talking to other magicians about how to grow their business. I’m literally just sending my past clients a thank you card, or card and brownies, just thanking them. I get calls from that stuff. That lecture I got because I sent the booker a card and a pack of brownies.
I wouldn’t had that lecture if I hadn’t sent that. I got a call the next day after he got them, saying: you’re doing something right in the world. I got this in the mail, I need you to come and teach these guys how to do this for themselves.
Note: if he would have sent a pitch to the booker instead, he would have never got a call back. In the lecture he asks how many magicians had shows booked that month, January a typically slow month, few hands went up. He had 4 shows booked that month for which he would make $10,000 income. He got all of those because he sent the people a card and connected with them.
I told them, if you show appreciation and follow up, they’re going to call you back.
Jeff’s story is a powerful reminder that in a relational industry, the smallest gesture can have the biggest impact.
By focusing on appreciation rather than solicitation, he stood out in a crowded market and created a massive flood of business during the quietest time of the year.
Are you ready to stop grinding for gigs and start attracting them? Do you want to know the specifics of how to build a follow-up system that turns past clients into your biggest sources of revenue?
Hear Jeff tell his full success story, dive deeper into his methods, and learn how to apply the "Brownie Method" to your own business: